Pash the label

New Tees. New Looks.

Unwell Hotel illustrated collage banner: bellhop line art, a PASH door tag reading I'll POES CLAP YOU, a pink hotel with palm trees, a room key tag reading No... but like severely unwell, and a waiter with a room-service cloche

Join the journey

PASH Travel Club

Your PASHport Awaits

More than a membership—it's your all-access pass to a world of creative escapes. members-only drops, travel perks, and a global community that travels with intention.

Collage illustration of an open PASH Travel Club passport surrounded by luggage, a camera, pool balls, a cloche tray and a plane
T-shirt Pash product thumbnail

T-shirt Pash

R599

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Back view of a person wearing a white t-shirt printed with a trophy bowl of pool balls

Tailored to
Saffas

New

Black and white portrait of a woman seated sideways on an office chair

About Pash

So… what exactly is PASH?
PASH started as a university project, but somewhere along the way, it became something much bigger. A little corner of the internet for the people, places, ideas and things that make South Africa what it is. The chaos. The beauty. The contradictions. The energy.

From fashion and music to food, travel, art and the people shaping our culture, PASH is all about discovering something new, celebrating where we're from and having a little fun along the way.

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